I was watching an episode of Attack of The Show the other day where they showed an old commercial for Wilkins Coffee, a Washington, D.C. based coffee company. Apparently, in the late 50's, Jim Henson was approached by the coffee company to make some commercials, but they only had about 8 seconds each spot. These commercials featured lovable Wilkins characters who apparently enjoyed Wilkins Coffee so much that they equipped themselves with a very Wile E Coyote type arsenals to destroy anyone who dare not like the coffee. The characters who didn't like the coffee were known as Wontkins. What I find most interesting is that, as successful as these commercials were, they would never be allowed to air today due to the focus on killing or otherwise destroying characters whenever they said they didn't want or didn't like Wilkins Coffee.
These days, perhaps a good Coffee Cup Stress Reliever or Soft Touch Travel Mug, or a selection of other Advertising Mugs from Motivators would best suit the advertising and promotional aspects of a coffee company.
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