With so much talk about re-branding, this particular example is kind of refreshing because they actually turned back the clock for their ‘new’ logo design. With basketball season just over, this news didn’t make that many waves, but thanks to my buddy Bill and his ‘I’ll-give-this-thing-a-try’ personal twitter page, I found out that the Philadelphia 76ers recently decided to change their logo back to the traditional logo and color scheme that was established in 1963. In my opinion, this is the most useful benefit of twitter. It might be the quickest form of sharing information on a variety of topics and because he chose to share an article about the ‘new’ Sixers logo, I have today's blog material. Ahh, the power of social media. Anyway, many of you probably recognize the logo because it was used for quite sometime, from the 60’s to the 80’s and even made an appearance in the 1996-97 season.

With so much re-branding going on lately, this scenario branches off from the trend a bit. Sure, the concept is similar. It generates a buzz and a ‘fresh’ feel for the basketball court, the game jerseys and all of the promotional hats, promotional shirts, and promotional bags that will be given out and worn around the city of Philadelphia next basketball season. Of course ‘fresh’ is a relative term since it is actually an older design. But for the fans, especially the up and coming younger generation of fans, this is a new look. It deviates from the current branding and at the same time it sparks nostalgia for some of the older fans. Philadelphia Mayor, Michael Nutter said that "Seeing the return of the 76ers old logo with the red, white, and blue colors brings me back to the time of growing up watching Wilt Chamberlain, Hal Greer, Dr. J, and those great teams. I am excited now, as I was then, for Sixers basketball."