Alice in Wonderland will take us all on a trip down the rabbit hole when it comes out on March 5th. In the meantime, some very lucky people will delight in the awesome promotional gift books the movie's creators at Disney mailed out. Earlier this month, various people in the industry received a very mysterious and even more special package.
Once opened, a hard covered Alice in Wonderland book is revealed that pays tribute to it's author Lewis Carroll. Another book is housed inside of the larger book that included photographs from the film and sketches. Once a few pages were flipped, another book is reveled, hidden within the 2nd book. This book contains more images and character information before revealing a fourth book. Inside this final book is an old fashioned key titled the, "The Key to Wonderland." If the awesome book inside another book concept wasn't captivating enough, the key is actually a promotional USB flash drive. Stored on each is the movie's trailer and additional photographs.
This fantastic promotion is definitely successful in creating excitement for the Alice in Wondeland movie premier and still some recipients think there's more to it. One recipient feels that there may be a secret message throughout the branded books and keeps investigating each page. Others find that these are among the most unique movie promotions available. Either way, I wish they sent me one. Anne Hathaway’s looking crazy as the White Queen!
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