Best Buy Through the Years...

December 3, 2008 03:04 by Sarah

I love Best Buy and I don't care who knows it. I know that I can depend on the Geek Squad to help me with my camera problems (and by help I mean they just keep giving me new ones whenever mine decides to break) and I know that on the day of a DVD release, they usually sell it for a ridiculously discounted price. I know for the most part the staff is extremely helpful and lest we not forget, that for us Chuck fans without Best Buy, there would be no "Buy More." And while I do prefer the term "Nerd Herd" over Geek Squad, Best Buy reigns supreme.

A few weeks ago, Anthony blogged about the new Stop N Shop logo, and how it will print better on products since it can easily be changed into a one color logo without losing any of its appeal. I thought of it when I looked at my reciept. It's true. So with that in mind, while searching for interesting stuff on the 'net this morning, I came across the new Best buy logo. I haven't yet seen it in person, and while I barely dabble in the graphic arts (I can crop an image, but I leave the vectoring to the pros) I can already tell that Best Buy has made a wise re-branding decision.

Here's what the original logos looked like back in the day. Fun fact, before Best Buy was best Buy, it was called Sound of Music. Go figure.

 

Here's the logo as we know it now...

 

 

And here's the new one! Just by looking at it, I can envison it on promotional products. I can see it so perfectly on promotional pens. It'll look classy on corporate gifts.  

Clearly this one can be printed much easier and not lose any of its graphic goodness. I'm sure Anthony could have said that far better than I, but alas I am but the grasshopper when it comes to graphic arts. I bow to you Sensei. I have much to learn.  

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Comments

December 3. 2008 07:14

Anthony

You have done well child. Clearly the promotional products industry has you paying attention to logo detail alot more than most people. You have said it well, this new version of the logo is much better than the early originals as far as imprinting is concerned, and while the new design is simpler than the current logo, they have maintained the sale tag element so it is not such a drastic change to their branding. Meanwhile, they have also maintained a two-color logo, only this one will be far less troublesome to print because the different colors are significantly spread apart from one another. In fact, as you mentioned this new logo definitely brings promotional pens to mind, the newer version poses no threat to registration issues even with two colors, as opposed to the old one which would be tougher to line up the registration on both layers of color without overlapping each other in certain spots.
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Anthony

December 3. 2008 11:12

Sarah

And completely unrelated but kind of related...I found this new Best Buy logo on a branding blog and they happened to have a pic of NKOTB at the mall of America Best Buy that was just opened because it was the first store to debut the new logo and they did an appearance there. Those New Kids keep creeping up on me. Now there's is a logo that you could blog about...
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Sarah

August 14. 2010 16:43

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