This weekend was the CD Release performance and party for my brother's band, Easy Anthems. They started off the night at a sweet record shop in Huntington. As they played and I danced to their wonderful anthems, I couldn't help but notice all of the promotional items surrounding me. My favorite thing about the promotional goods I was looking at was that they were all pre-CD age. A huge poster of Paul McCartney in flashy 80's clothing was stuck to the far wall. Above me was a promotional sign that read, 10 cent hair cuts. And various 60's, 70's and 80's band's pins custom stickers we stuck everywhere.
After the first set, the band grabbed their equipment and trekked out of the shop and over to a bar down the block for another show. Luckily, and by some crazy force of goodness, it wasn't raining. Down at the bar, family, friends and assorted fans awaited the second set of the night. Of course the bar was branded left and right with promotional tees and glassware--not to mention all the custom sports items I saw being worn by fans to the Subway Series that was playing above the make-shift stage.
The tunes began again and the dancing and smiles ensued. After the show was over everyone lollygagged around the bar and I was delighted by something the drummer said. "I want to get Easy Anthems matchbooks." The band is very old school and inspired by the great oldies, which makes a pre-$1 lighter at 7-11 matchbook even more attractive. The catch is that Motivators matchbooks don't actually include matchbooks. They have a cool selection of match books that open up to either mini emeryboards or promotional match book fishing hooks. It's cool to know that Motivators caters to everyone. A hip band can look to us for great promotional gear while a big company can trust that we'll get them their order of custom sports bottles in time for the company picnic. And it's pretty clear that Motivators makes me look at the world as one big promotional product.
bcb3e7a2-9479-423d-9698-6ac64d1005ff|0|.0