First off yes, this blog is partially inspired by the blogging of one Jenn Jimenez, blogger extraordinare. Recently, Jenn wrote a Pulitzer worthy blog about the newest technology Coca Cola has created in vending soda, the Coca Cola freestyle. Well, recently while at the local Roosevelt Field Mall I came across a Coca Cola machine. Now, it is not a new machine, I have seen it there before. It is a very technologically advanced machine, it operates entirely via digital touchscreen.
In the past it has always shown Coca Cola commercials and Simon mall gift card commercials when not in use (ironically I have never seen it show the Coke commercial that is supposed to take place INSIDE a vending machine!). However, during my last visit to the mall, and this machine specifically, I noticed something different, an additional sign on it. Now, when you purchase a Coke Zero you can "unlock" exclusive clips from the upcoming movie Avatar. For those who are not familiar,Avatar is supposed to revolutionize the movie cinema with its state of the art special effects while Coke Zero is a brand new diet soda.
Well I say, touche to Coca Cola for always knowing how to take promotion to the next level. I'm sure there are many thirsty people in the mall curious about the movie Avatar, why not sell your new experimental drink to them! Excuse the cliche, but the future is now. Take a tv show, say...I don't know...Heroes wants to attract more viewers. This Coca Cola machine could offer a free promotional bottle opener for everyone that buys a soda, answers a trivia question correctly and puts in their address. The possibilities are endless with a completely customizable interactive soda machine. Congratulations to Coca Cola for taking promotional soda-vertising to the next level.
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