As a first time blogger, I figured I would just put myself out there and share my guiltiest pleasure with the world. American Idol. It has everything you could want, suspense, entertainment, celebrity appearances, laughs, a lot of good (and bad) singing, and of course the ever-popular Ryan Seacrest (does anyone miss Brian Dunkelman?). The talent this year has been un-parallel to any previous year in that each contestant brings their own unique perspective to the particular genre. I know for example last night, fan favorite contestant Adam Lambert performed “Ring of Fire” accompanied by a sitar. Quite strange indeed, however memorable enough to gain potential notoriety. Other favorites include Anoop-Dogg and Lil Rounds (just because Simon calls her “Little”).
Idol has come to be known for its overt product placement. The judges are always drinking out of Coca Cola cups, and in the past the contestants have done “mini-commercial’s” singing and dancing in, on top of, under and around Ford cars. It has yet to be seen if they are going to continue doing these commercials this year, but I can only imagine the kind of exposure and business these brands have gained through Idol. This just goes to show you how effective promotional products can really be. Imagine the possibilities when you brand your logo on a promotional 16 oz stadium up, promotional tee shirts or maybe even promotional MP3 players (to listen to all of your favorite Idol contestants, of course.)
the famous Coca- Cola Cup
Last years contestants looking ridiculous
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