Sometimes, we just need to laugh. It could be a little chuckle as someone trips over their foot or a much needed burst of laughter after a frustrating no-good-is this seriously happening to me-day.
To promote his latest book, "How To Be Inappropriate" Daniel Nester decided on a unique direct marketing promotional giveaway - one that guaranteed a few laughs. His hopes were to arm recipients with a tool of inappropriateness. Just like our promotional whoopee cushions, these giveaways were imprinted on the front.
Using an item that corresponds with your values, or lack there of, will make it as successful as possible. When you want to show clients you provide cutting edge electronic services, provide them with captivating electronic giveaways. Likewise when you want someone to go out and buy a book about how to be inappropriate, use inappropriate giveaways. Target your audience and your promotion will be most successful.
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