This morning, as I was sitting at my desk writing a blog for Alot More Than Just Promos, our sushi-loving, prep team supervisor Kristen bounded into the office that I currently reside in. "Tell me you were just listening to Z100!" she demanded. I could not. I had been at my desk since 8:30, so whatever happened after the "Greg T Brings in a Rat" bit fell on deaf ears. I informed her of this and she squealed "Zack Morris was just on!!!" For anyone that doesn't know who Zack Morris is, you are clearly not of the "Saved by the Bell" era. This popular teen sitcom revoled around a group of students at Bayside High and ran on NBC's Saturday morning line-up (followed by an extremely underrated show, California Dreams which I LOVED! Long live Sly Winkle...BA BOOM!). SBTB was watched by millions around the country and when the series finally had to let the gang graduate, SBTB: The College Years was created. The show's popularity was insane for a saturday morning sitcom and anyone who was a true fan knows that Zack Morris is actually played by Mark Paul Gosselaar. He's had some great roles including a phenomenal guest appearance on Law and Order SVU, a 10 episode arc on Commander-In-Chief, and he played Det. John Clark Jr. on NYPD Blue. But to the true fans, it was not Mark Paul Gosselaar, it was Zack Morris. Just like Mario Lopez didn't compete on Dancing with the Stars, it was Slater. (Sidenote: everyone knew he could dance because we've all seen the Dancing to Max episode with Casey Kasem!) And Kelly Kapowski was on 90210 and promotional t-shirts were made to Save Screech's House.
So it came as no suprise to me when KG referred to Mark Paul Gosselaar as Zack Morris and I knew exactly who she was talking about. He's on the new TNT drama Raising the Bar which premieres on Monday, so I wasn't surprised that he was promoting it. It's been given some heavy rotation in commercials, and intern Jenn and I even saw one before The Dark Knight. But much thanks to Jen Brigandi for sending this my way.
TNT is paying tolls for drivers on 4 major highways across the US this labor day weekend. Drivers can enjoy a "toll-free" ride in the following locations:
Friday, Aug. 29
Atlanta: 4-6 p.m. (ET) on Georgia 400
Monday, Sept. 1
Orlando: 4-6 p.m. (ET) on the Orlando-Orange County Expressway - State Road 528 Mainline Plaza (westbound)
Philadelphia: 3-5 p.m. (ET) on the Pennsylvania Turnpike - Mid-County Interchange
Chicago: 3-5 p.m. (CT) on the Indiana Toll Road - Westpoint Interchange at mile post 1
Rather than shelling out for some cool promotional products that would be lasting reminders of the new series, they're instead shelling out some major bucks to help get people where they want to go. But the question remains, how many people will remember it? Sure it's a nice costly gesture on TNT's behalf, but it'd be way cooler if you had to stop at the toll booth anyway to pick up some cool promotional bag or even a promotional pen. Anything would have worked, except may promotional mirrors. Because after seeing the commercials and the screencaps, all female SBTB fans in this office have had the same reaction. Intern Jenn and I had it at the Dark Knight. KG, Sarah E and Carolina had it this morning. Jen B had it when she sent me this news. It all ties back to one simple question:
The hair...really Zack Morris? Come on!
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